Sustainability in Flexible Packaging
While the most important priority that showed its effect with COVID-19 in 2020 has been to ensure production and safety, it seems that sustainability has never been off the agenda. Many FMCG companies are trying to achieve their sustainability goals in their packages by 2025 or 2030. In studies aiming to minimize environmental impact, it was observed that the barrier performance of flexible packaging solutions focused on preventing food waste by minimizing deterioration in perishable foods.
In line with the increasing awareness of health and environmental, demand, and expectations of consumers and the increasing interest of governments in the environmental impact of packaging, it is suggested that flexible plastic solutions (BOPP, CPP, BOPA, BOPET, PE, PVC, EVOH, RCF) will achieve the fastest growth in the market and will remain the largest segment of the market.
It is indicated that companies will show their customers their green identity in retail packaging and their interest in flexible paper concepts will be considerably high.
On the other hand, it is observed that manufacturers are considering sustainable packaging solutions that require less material and energy for package production, offer longer shelf-life for products, and reduce shipping costs to protect the integrity of product packages and ease up cost pressure.